Content Is King
Advisors always ask us how important fresh content is for their websites, social media and emails. Well, we cannot say it enough – it’s very important! Content is king when it comes to any successful online presence, as it not only engages your visitors but also directly impacts your website’s SEO (Search Engine Optimization).

Your Goal
One marketing goal for any financial advisor trying to build their business should always be to develop your own unique original content and post it directly to your website (in the form of blog posts, videos, podcasts, newsletters, etc.)

Google Is Watching
It is important that Google sees you as an expert. For example, content marketing starts with pillar pages that are published on your website. These pages tell Google you are an expert on particular financial topics. Then you write articles that are published on your blog site and linked to the pillar pages on your website. Imagine a family tree shape starting with your distant relatives as the top of the tree and then spreading out to related topics as the tree gets wider at the base. 

Writing Content? Ugh!
We understand that for many advisors, writing your own fresh content regularly can be time-consuming and frustrating. Our Inner Circle members have unlimited access to our content to use as their own and even modify it to help make it more personal to your practice.